Fresh
Edge
- Category Development
- Client Webflow
- Start Date 25 January 2023
- Handover 05 March 2023
Build, streamline and evolve together with solution
With a focus on innovation and precision, we designed this project to deliver a site that is both visually bold and technically seamless. Every element was crafted to reflect Fresh-Edge’s forward-thinking approach—telling the brand story clearly, guiding users effortlessly, and creating an experience that is vibrant, engaging, and performance-driven.
- + Brand Development
- + UX/UI Design
- + Front-end Development
- + Copywriting
- + Shopify Development
Visual and typograpy hierarchy
Visual hierarchy is about directing attention with purpose. By arranging elements strategically—using scale, contrast, and layout—we make information easy to grasp and interactions intuitive. The most important elements stand out naturally, guiding users through the site efficiently while keeping the experience bold and engaging.
We often take clarity for granted, rarely noticing the subtle details that shape our experience. By looking closer and understanding how every element interacts, we uncover the design decisions that make the interface feel seamless, intuitive, and distinctly forward-thinking.